Brief
This self-initiated concept proposes a 5m x 5m immersive retail pop-up, open on two sides with a 3m height limit. It draws inspiration from Mediterranean life—natural light, botanical elements, and artisanal tiles—imagining a new Aesop product line based on Mediterranean ingredients and rituals.
The design is minimal and open, focusing on materiality and sensory experience. Handmade tiles reflect Mediterranean architecture and lifestyle, bringing warmth and texture to the space.
Central to the installation are basins, designed for hands-on product trials. These create a tactile connection between scent and story, encouraging customers to engage with the products directly.
The space serves three main functions:
Overall, the aim is to translate Aesop’s minimalist approach into a calm, nature-inspired setting rooted in Mediterranean culture.
The design is minimal and open, focusing on materiality and sensory experience. Handmade tiles reflect Mediterranean architecture and lifestyle, bringing warmth and texture to the space.
Central to the installation are basins, designed for hands-on product trials. These create a tactile connection between scent and story, encouraging customers to engage with the products directly.
The space serves three main functions:
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Encourage informal customer interaction and brand engagement
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Reflect the Mediterranean theme of the new product line
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Offer a curated, sensory-driven product display
Overall, the aim is to translate Aesop’s minimalist approach into a calm, nature-inspired setting rooted in Mediterranean culture.
