Brief
Create a campain to give voice to a taboo.
Response
I decided to go with a campaing about menstrauation because it effects to around half of the population in the world.
Ads often glamorize periods, ignoring to mention key symptoms that could indicate potential health issues.So I took this oportunity to make an informative campaing.
The campaing encompasses a series of eight strategically placed posters in prominent public spaces.
It primarily targets younger peoeple, as they are more inclined to feel uncomfortable when discussing menstruation.
The content featured on these posters has a dual purpose: to eliminate the stigma and to educate those who menstruate about available options, symptoms, health considerations, and safe spaces for support.
The campaign also strives to engage with those who do not menstruate, encouraging them to normalise periods.
I opted for a sans serif font to enhance clarity and assertiveness.
The colours I chose were: Red, symbolizing blood, and adding seriousness to the message. And Blue challenging gender norms, breaking the stigma against 'masculine' hues.
Ads often glamorize periods, ignoring to mention key symptoms that could indicate potential health issues.So I took this oportunity to make an informative campaing.
The campaing encompasses a series of eight strategically placed posters in prominent public spaces.
It primarily targets younger peoeple, as they are more inclined to feel uncomfortable when discussing menstruation.
The content featured on these posters has a dual purpose: to eliminate the stigma and to educate those who menstruate about available options, symptoms, health considerations, and safe spaces for support.
The campaign also strives to engage with those who do not menstruate, encouraging them to normalise periods.
I opted for a sans serif font to enhance clarity and assertiveness.
The colours I chose were: Red, symbolizing blood, and adding seriousness to the message. And Blue challenging gender norms, breaking the stigma against 'masculine' hues.
by Sara Guitart